Saturday, Dec 4, 2021

4:30 PM - 5:30 PM


The Event

Welcome to the biggest party in town… The Salvation Army’s 20th Annual Hope in the City Kick Off Celebration!

We are excited to share with you just how big a celebration this is going to be; in fact, you won’t want to miss it. 

You’re invited to partner with us and our friends at Global BC on Saturday, December 4th – watch as the province tunes in to our one-hour event commemorating our 20th Hope in the City. We have an exciting line up ready with some amazing stories, special guests, not to mention some big announcements and a few surprises. All led of course by our wonderful long-time host, Dr. Peter Legge, whose got some surprises of his own this year. 

Our partnership with Global BC this year means a HUGE provincial reach and new opportunities for YOU! Imagine over half a million live viewers all tuning in to see the impact your brand and partnership has made within The Salvation Army and those we serve. Not to mention the exposure of 10 days pre-promotion by Global BC and 980 CKNW.

This year again things look a bit different than our last 19 years, but even in these precarious times we are thrilled to offer you some new opportunities to continue Giving Hope Today… and Every Day.


Meet The Hosts

Neetu Garcha

Reporter/Anchor, Global BC

Dr. Peter Legge

Speaker, Community Leader, Author



As a sponsor of the largest Christmas kick off event across the province, your message will be heard by hundreds of thousands of British Columbians, including your very own friends, family, neighbours and most importantly your very own customers. 

Through numerous promotional efforts, your brand will be linked to this great cause for weeks before and after the event – in meaningful ways. Your company will benefit from over half a million impressions, tied to one of the most recognizable brands worldwide. 

We hope you take this once-in-a-lifetime opportunity to invest with us for our 20th Hope in the City Kick Off Celebration. 


For inquiries, please contact michelle.boileau@salvationarmy.ca

Due to limited spaces, please contact Michelle Boileau for PLATINUM level


Our Generous Supporters of 2021